Khonnect - Connect Freelancer to Business

This project was guided by Jesse James Garrett’s Five Planes of UX Design (Strategy → Scope → Structure → Skeleton → Surface), providing us with a structured, layered approach to designing a user-centered digital product.

Week 1: An Obituary

We were given a task to write an obituary of our business. This has opened up the idea of our business.

A "business obituary" is a reflective exercise where business leaders imagine their company's end, writing a fictional obituary to understand its legacy and future.

Week 2: Ideal Customer and Brand Attribute

This week, we worked on imagining our ideal customer by creating a statement on what our customers might look like as a whole, which includes their behavior, hobbies, personality, goal, motivation, and a scenario and why he/she may use our product.

We have separated our customers into 2 types:

• Freelancer: particularly University's students

• Business Owner: specifically SME

Moving on next, we were asked to create a brand attribute in 5 main categories, which are culture, customer, voice, feel, and impact. As a team, we all contribute by bringing out each member's idea and voting for the majority.

In each category, we are allowed to select up to 3 keywords. Noted that the word that has a heart next to it was what we have selected.

After the brand attribute creation, we created an positioning statement and our ideal customer persona.

Our positioning statement:

"Khonnect provides a comprehensive freelancing marketplace to business owners and freelancers in a liberated and dependable environment with a satisfied voice. Helping them feel trusted and experience fast-paced interaction, Khonnect empowers opportunities for growth and fosters a healthy work-life balance, ultimately enhancing the quality of employment."

Week 3: User Journey

The third week, we started to move closer to how our app functions by creating a scenario of how our ideal customer would interact with our product.

We defined our user journey as awareness, engagement, registration, buying, and advocacy.

Week 4: MVP

Within this week, we are listing our digital product's functionalities that can be described as "MVP".

Week 5: IA and IxD

In week 5, we were tasked to create interaction design and information architecture of our product.

Week 6-10: Designing our MVP and Prototyping

We started off with wireframing. In this part, as a team, we were trying multiple ways to wireframe our product. First off, we used pencil to sketch our MVP; as we want to learn more, we move on and use Miro to complete the rest. After that, we moved our wireframe to Figma.

• Paper-based wireframe

• Miro wireframe

• Figma wireframe

Week 8-10: User Interface and Prototyping

You may use the product prototype below or go to this Link